A Note of Transparency as We Step Into the New Year
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Dear ANNAGA Family,
As we enter a new year, I want to take a moment to speak to you directly openly, honestly, and with gratitude. Transparency and trust are at the heart of ANNAGA Luxury Skincare, and it’s important to me that you always understand the choices we make as a brand.
Like many businesses today, we are experiencing industry-wide cost increases, from shipping carriers to suppliers and manufacturers. These changes impact how brands operate behind the scenes, and they are very real. However, what has not changed is my commitment to you.
At ANNAGA, quality is never up for negotiation. I remain deeply committed to delivering the luxury skincare experience you’ve come to trust without cutting corners, without compromising ingredients, and without lowering our standards. Every product is created with intention, care, and excellence.
In light of these recent increases, I’ve made a conscious and heartfelt decision: ANNAGA will not be raising prices at this time.
Instead, we are choosing to absorb the additional costs so you can continue to enjoy luxury skincare seamlessly and without disruption.
Why? Because skincare is more than a routine it’s self-care. It’s confidence. It’s consistency. And I want you to continue prioritizing your skin, your glow, and your well-being throughout your year of success.
Your trust, loyalty, and continued support mean everything to this brand. This decision is my way of honoring the ANNAGA community that has supported and grown with us every step of the way.
I hope you continue this journey with us investing in your skin, embracing your glow, and allowing ANNAGA to be part of your daily ritual all year long.
Thank you for being part of the ANNAGA family.
With gratitude,
Shannon Balenciaga
CEO & Founder
ANNAGA Luxury Skincare
